Stop scams · United Kingdom · Updated 19 October 2026
How to reduce cold sales calls to your UK business
Start with the right opt-out register, then agree how your team handles the calls that still arrive.
Choose TPS or Corporate TPS for your number
Some businesses, including sole traders and some partnerships, use the Telephone Preference Service (TPS). Companies and other corporate bodies use Corporate TPS (CTPS). The ICO explains the distinction.
These registers concern live marketing calls. Neither stops scammers. Ofcom explains that registration does not block scam calls. Keep independent checks for unexpected money or account requests.
The ICO’s telephone marketing guidance says live marketers must respect direct objections. Specific consent can override a TPS/CTPS register entry. Recorded automated marketing calls require consent specifically covering that type of call. The ICO marks this guidance as under review; use its current page for the rules.
Set one routine for the shop phone
Suggested wording for a sales caller: “Please remove this number from your marketing list.” Ask the team to note the company name and the time of the call. Keep those notes together so the next person answering knows what has already been requested.
If a call seems suspicious, end it rather than following keypad instructions, sharing a passcode or approving remote access. The government’s business fraud guidance explains these warning signs.
Choose the reporting route
For unwanted live or recorded marketing calls, use the ICO’s nuisance-call reporting guidance. For suspected fraud, use our UK scam reporting guide. A pitch about your listing has its own Google-call checklist.
Questions people ask
Will TPS or Corporate TPS stop scammers?
No. Treat registration as a marketing opt-out, and keep checking suspicious requests independently.
Where should I complain about repeated sales calls?
The ICO accepts reports about nuisance marketing calls. Use the scam reporting guide if you suspect fraud instead.